What Could Be Your Most Cost-effective Marketing Tool?

Email marketing. Internet marketing. Web2.0.?

They are all the rage aren’t they?

Why?

Because they are no-cost.

Zero $.

Nada.

Zilch

Zippo.

Which is what you want right? When cash is tight.

Is it right for you?
Well, it's probably what your accountant wants – cut expenses.

But guess what?

You can't cut your way out of a recession. You have to sell your way out.

Ask yourself a question.

How many of the emails you send are opened? 5%? 10% if you have a loyal database. And then how customers many take action? In most markets 1% is a high figure. And that's not even talking about those who order your product or service. Just taking action.

And for the other Internet marketing activities – PayPerClick,, ezines, SEO, article marketing. Yep, they are all good tactics but they take time to do, which of course is money. It's just not charged, so your accountant is happy but the cost gets over looked.

Plus, they take time to be effective.

And Web2.0 – now that really is a lot of time to get effective.

So when your boss or your bank is hassling you to get some get more prospects, leads and sales FAST, suddenly that “free” marketing tool that doesn't get any response suddenly becomes a very expensive marketing tool doesn't it?

How can you go from 1% open rate to over 97%?
But what if you could get your prospects, customers and referrals to look at over 97% of your communications? And if you use smart copy-writing, you can get as much as 50% to take action.

Now that would be cool wouldn't it?

In fact, that's so cool, it's boiling hot, right?

Enter an old "analogue technology"
Postcard Marketing

Yep. A good old postcard.

Think about it.

What happens to mail? 100% of it gets handled.

And with a postcard, there is no opening involved. It's already open.

And it's an automatic reaction when you get a card to hold it in your hand and turn it over. Think about it. That's what you do with a postcard isn't it?

So your communication has been received, "opened" and read - all within a few short seconds.

How does your last email campaign compare to that?

It gets better
People typically raise two objections to postcard marketing.

• It takes a lot of time
• It costs a lot to do

Well - it used to but not anymore.

Imagine if you could have a system - yes a

SYSTEM - Saves YourSelf Time Energy and Money

A system that has all this

• Is as simple as sending an email.
• Has zero billable cost to implement - like email
• Is low-cost to deliver - around $1 per prospect - compare that you your other marketing costs
• Is highly responsive with up to 40% response rate
• Where you are in control - you don't get overwhelmed with too many people to follow up or swamped with incoming calls.
• You can measure the success of your messages
• You make more money.

Well, that's what you can have now. It's really simple to do.

What you need to get going
You need just three things to get going.

• The system
• Good copy-writing
• The right attitude

Go ahead and send yourself a postcard - at no cost - and see how easy it is to use.

Getting people to respond
The one thing that the system doesn't give you is any copy-writing training.

And good copy is essential.

It's the difference between getting past the "reading" stage and getting prospects to take action.

And the challenge is that there isn't a whole lot of space on a postcard so you have to be really good at writing messages.

But don't worry about that. We can help you there.

I can't see it working for me
The right attitude is probably the most important aspect. As it is for all avenues in your life. If you think it won't work - you are right.

But if you think it will work, then you are also right.

And we all know that your messages have to stand out from your competitors. Ask yourself, how many of them use postcards?

I bet they are all using the same adverts, magazines, newspapers, leaflet drops and price discounting.

So you are already different from 98% of your competitors!