Are You Making Enough Profit With Your Marketing Campaigns To Keep Your Bank Manager Or Your Boss Happy?
Are you using the smart ways to grow your business - strategic alliances, joint ventures and licensing or are you still struggling to make a decent profit? Ask yourself a question and answer it honestly? Are your traditional marketing media working well for you? Newspapers, ads, radio, TV, flyers. How much money do they actually make for you? Are you using them because it's what you usually do?
Do you advertise there because it's what your competitors do?
Are you using those media because it is what your marketing agency says you should do?
Well, here's the deal. People, your customers and buyers, are moving away in droves. It used to be said that "Half my advertising money is wasted but I don't know which half." But it's worse than that. If you get a 2% response then most people think that is a good campaign. So that means that 98% of your advertising is wasted!
It's simple. The advertising media you are spending $000s of dollars with are just not working any more. People now spend more time on the internet than watching TV. Newspaper circulations are dropping. Directories are not being used. There are so many messages fired at people these days that it is harder and harder to get through the clutter so that you can be seen and heard.
And your boss isn't going to accept it for much longer especially with interest rate rises, fuel costs, slowing economic activity. There's no escaping the fact that marketing budgets are going to have to produce better results and fast.
There will be cuts. Make sure you're not one of them.
But how? What are you going to do? With less money to spend and media not working in the same way, where do you go to get help?
Uncover your hidden assets for easy profits
Actually, it's quite easy. It always has been. It's just that people aren't taught how to do this. It's all about discovering your hidden assets. Every business has them but very few know what they are let alone how to use them.
Marketing agencies don't know how to use them plus they get paid a commission by the media they use.
Your bank's handy business start-up kit doesn't explain them to you.
It's rarely taught at business growth seminars.
And yet they are easy to find, quick to implement, low cost to execute and produce fast, measurable profits for you.
Marketing agencies are rewarded for failure
Yes - crazy as it sounds, that is what happens. Think about it.
Your agency recommends a campaign. It bombs. You still have to make your sales targets so what happens? The agency says, "Let's try this instead." Ie they get to do another campaign at your expense! Our question to you.
Why should you, the client take all the risk and carry the cost of a marketing program?
At GIG Marketing, we take a different approach. We share the risk with you.
There is a modest initial fee which gains your commitment but most of our income comes from a profit share with you. Why is that so good for you?
- We are rewarded by the success of the program.
- It is paid by the customers
- It is paid from cash-flow not an expense
How can you start to generate some decent profits?
These strategies aren't for everyone. They can be used by everyone but we will only work with companies who meet these criteria:
- You must have a turnover of at least $100,000.
- You must have been in business for at least 12 months.
- You must be totally committed to growing your business.
If you can answer yes to all of those conditions, we can help you take your profits from the unremarkable, struggling level that is the norm in your industry and make you a star your boss or your bank will love.
For a free, 30-minute, no-commitment marketing analysis, email Andrew@gigmarketing.biz to make an appointment.
Andrew Haddleton
Free Business Skills Test @ The Corporate Tool-box
See also: SEO.
